This was a significant opportunity. SRF approached us with a request to rebrand one of their shows. The existing brand felt a bit outdated, and their producer kit was unnecessarily intricate. In addition, they expressed a desire to elevate their digital engagement, expand their audience to new user segments, and foster increased interaction within social communities. The Approach:
So we came up with a fresh and modern approach while maintaining the necessary seriousness for this format. We also made their lives easier by overhauling their producer-kit and creating motion templates, allowing their team to render all animations directly from Premiere without switching to After Effects. To make it as usable as possible we also provided the client with a styleguide via Frontify.
