THE QUEST:

‍I ventured to London as a Freelance Art Director with Channel 4, diving headfirst into the exhilarating challenge of shaping the visual identity for Boxplus Network's latest sensation – BeBox Music.
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THE MISSION:

My mission was clear: spark the fire of Gen-Z Music Enthusiast with a design language that radiates nothing but pure coolness and vibrancy!"

THE CHALLENGE:

As Channel 4 reigns supreme in the UK media landscape, I had to conjure up ideas that were nothing short of revolutionary to meet their sky-high standards. Also it had to be fresh, consistent and broadcast safe. Loos like my concept was cool enough that it hit the bullseye right from the get-go. They didn't even need a second thought – my logo design was an instant hit, no tweaks, no alterations, just ready to take off." 🚀💡🔥